Deadline or Bear? A Simple Switch for Everyday Fear

Published on 12 November 2026 at 15:00

Here's an analogy I use. When fear kicks in, it's as if your body can't tell the difference between a missed deadline and a bear in the woods. Same alarm. Very different situations.

I'm not giving you a biology lesson there. It's just the easiest way I know to describe how big an everyday worry can feel from the inside.

The feeling is real. The story still needs checking.

Let me be clear, because this gets twisted a lot: your fear is real. You're not making it up, and I'm not telling you to talk yourself out of it.

But emotions are a signal, not reality. The alarm tells you something in you got activated. It doesn't automatically tell you what is actually going on out there. That part still needs a look. The goal is to see what is actually there, not what you believe to be there.

The switch: name it before it runs you

You don't have to solve the fear. Start by evaluating it, not judging it. Take a breath and ask:

1. What am I experiencing or feeling right now?
Fear wears a lot of names: worried, nervous, stressed, uneasy, dread. Don't stress about the exact word. Take the first one that comes. We don't have opinions about what we see here. We just name it.

2. Do I want to feel this way?
How would I choose to feel if I had a choice?

That's it. Two questions. Observer first, participant second.

Why naming it helps

When fear is running, your thoughts are busy writing the worst-case movie. Naming the feeling pulls you out of the movie theater and back into your own seat. Asking how you'd rather feel reminds you that there's more than one option on the table, even if you can't reach it yet.

If something really is dangerous, take care of that first. This is for the everyday alarms: the email you haven't opened, the meeting on your calendar, the "can we talk?" text.

And be patient with yourself. Don't be your own bully. The world will offer you plenty of those.

Want to go a little deeper?

In my Skool community, The Science of the Unseen, there's a short fear lesson with a printable exercise sheet you can use the next time the alarm goes off.

Join The Science of the Unseen on Skool

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